Train The Trainer

Instructional Design – ADDIE

The ADDIE model is a systematic instructional design model consisting of five phases: (1) Analysis, (2) Design, (3) Development, (4) Implementation, and (5) Evaluation. Each step has an outcome that feeds into the next step in the sequence.


Before you start developing any content or training strategies, you should analyse the current situation in terms of training, knowledge gaps etc.

Start with a series of questions to understand the current situation and to also understand what is the goal of the training itself. This influences a huge amount of decisions later in the process.

Some very common questions are:

  • What is the point of the training?
  • Why are we doing it?
  • What type of behavioural change is desired?
  • Will training actually help?

This phase should be a full audit of the audience, business goals, training methodologies used, media types used, etc. Once this is done, you can generate a training plan that addresses:

Who, What, When, Where, Why, How?

The core of your training plan will be “How can we improve the situation and achieve business goals through training?” You will use this question as the foundation for the rest of the process.

You should come out with: an analysis of training needs and a training plan


With your training plan done, you then get to the design phase – this is where you take all of the learnings of the previous phase and use it to make practical decisions.

A systematic process of specifying learning objectives. Detailed storyboards and design documents are often made, and the look and feel of how the course will be delivered is determined.

This includes a strategy, delivery methods, structure, duration, assessment, and feedback. In setting this out, you can quickly communicate with other stakeholders the value of the training.

You should come out with: an overview of the course design.


The actual creation (production) of the content and learning materials based on the Design phase.

At this stage, you can begin to create the courses.

Each element of the course should be developed to match the design phase. The core of the content has already been decided. All you need to add is a level of detail to the courses.

This is done by adding content. This allows you to present the course in a manner that will appeal to the audience (which may become apparent with an analysis of the audience in the first phase).

The development process should be iterative. Once you have created a course you should test it to ensure there are no basic errors or omissions etc. You could even pilot the course.

You should come out with: Course Content


During implementation, the plan is put into action.  Materials are delivered or distributed to your learners, courses delivered.

The decisions made in the design phase will influence how this is actually carried out.

The instructional designer should monitor the situation for any teething issues.

You should come out with delivery of your courses


After delivery, the effectiveness of the training materials is evaluated.  Providing opportunities for feedback from the users is critical for ongoing improvements and revisions.

ADDIE’s main goal is to provide a structured method of creating training programs. It is also, however, a powerful model for improving the way in which future iterations are created. Getting feedback on every aspect of the courses is really important so that you can improve and revise the content.

A great way to get feedback is to ask learners to complete surveys at the end of their course. Create questions specific to the points above but, also encourage learners to give feedback in a free text box so that you are aware of any gaps you may not have thought of.

You should come out with: An evaluation report and actionable changes for the current or future courses


I hope enjoyed our summary.  If you want to know more, why not join our course on ADDIE?

Feel free to contact us on or get in touch using the details contained on the Contact page of our website.


29 July 2019

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